List of Services
YOUTH MARKETING: We have expertise at marketing to kids, teens and young adults. We have marketed cool stuff that makes kids happy such as snacks & candy, a theme park, home entertainment, toys, comic books, gaming events, bounce houses, and more.
BRAND MANAGEMENT: We maximize sales revenue by developing business-building strategic brand plans and directing brand activities. We lead teams and partner with others to drive business results. We've managed mega brands.
DIGITAL MARKETING: We drive consumer engagement and sales leads/conversions by handling all types of digital marketing. We've headed up the Interactive Department at Cookie Jar Entertainment (now WildBrain) and the Digital Marketing & Media Department for Sky Zone Franchise Group.
PPC ADVERTISING: We drive Click-Through Rate (CTR), Return On Ad Sales (ROAS), and sales conversions by running pay-per-click ads: display & banner ads; Google ads (Google Search, Gmail, Youtube); ads on Facebook, Instagram, Pinterest, Reddit, Twitter, LinkedIn; and AdRoll retargeting ads.
SOCIAL MEDIA MANAGEMENT: We launch and manage social media sites including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Google+, Yelp. This includes site setup, content strategy, posting, optimization, advertising, and consumer-generated media contests.
EMAIL MARKETING: We develop and deploy email marketing campaigns (regular e-newsletters, opportunistic e-blasts) using Mail Chimp and Constant Contact. Our emails generate open rates and click-though rates that exceed industry average benchmarks due to creative subject lines and strong CTAs.
WEBSITE DEVELOPMENT/MANAGEMENT: We generate sales revenue by driving lead generation and customer acquisition with corporate and brand websites. We've led development of new & re-staged websites, maintained websites with updated content, and optimized e-commerce sites.
ADVERTISING: We drive consumer sales with impactful TV ads and media plans. We've developed TV commercials and videos for Kellogg's, Universal Studios Hollywood, and other clients. Founder Michael Berreth learned advertising from world-renowned ad agency Leo Burnett.
PROMOTIONS: We generate short-term sales revenue by developing and executing all types of promotions. This includes price promotions (coupons, rebates) and value-added promotions (instant win games, contests, sweepstakes, events).
PARTNERSHIPS: We generate sales revenue and significant marketing value by securing and executing licensed promotions, strategic partnerships, sponsorships, outbound & inbound licensing deals, and retail promotions. Past successes: McDonald’s, Wendy’s, Carls Jr., Kellogg’s, Death Wish Coffee, Gamefly, American Automobile Association, 4-H, Alex's Lemonade Stand Foundation, et al.
LICENSING: We generate licensing revenue by securing licensing deals, overseeing licensing agents, and driving licensing programs. We have licensing experience from The Walt Disney Company and WildBrain CPLG (top 10 licensing agency). For a small company client, we led the start-up of a licensed product business and secured inbound licensing deals with top entertainment studios including Disney, Warner Bros., NBCUniversal, and Nickelodeon.
SALES MATERIALS: We help secure sales deals and sell-in of consumer products to retailers by developing high-impact sales materials. This includes sell sheets, sizzle reels, brand/company presentations. We keep up on the latest digital & print technologies.
BRAND MANAGEMENT: We maximize sales revenue by developing business-building strategic brand plans and directing brand activities. We lead teams and partner with others to drive business results. We've managed mega brands.
DIGITAL MARKETING: We drive consumer engagement and sales leads/conversions by handling all types of digital marketing. We've headed up the Interactive Department at Cookie Jar Entertainment (now WildBrain) and the Digital Marketing & Media Department for Sky Zone Franchise Group.
PPC ADVERTISING: We drive Click-Through Rate (CTR), Return On Ad Sales (ROAS), and sales conversions by running pay-per-click ads: display & banner ads; Google ads (Google Search, Gmail, Youtube); ads on Facebook, Instagram, Pinterest, Reddit, Twitter, LinkedIn; and AdRoll retargeting ads.
SOCIAL MEDIA MANAGEMENT: We launch and manage social media sites including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Google+, Yelp. This includes site setup, content strategy, posting, optimization, advertising, and consumer-generated media contests.
EMAIL MARKETING: We develop and deploy email marketing campaigns (regular e-newsletters, opportunistic e-blasts) using Mail Chimp and Constant Contact. Our emails generate open rates and click-though rates that exceed industry average benchmarks due to creative subject lines and strong CTAs.
WEBSITE DEVELOPMENT/MANAGEMENT: We generate sales revenue by driving lead generation and customer acquisition with corporate and brand websites. We've led development of new & re-staged websites, maintained websites with updated content, and optimized e-commerce sites.
ADVERTISING: We drive consumer sales with impactful TV ads and media plans. We've developed TV commercials and videos for Kellogg's, Universal Studios Hollywood, and other clients. Founder Michael Berreth learned advertising from world-renowned ad agency Leo Burnett.
PROMOTIONS: We generate short-term sales revenue by developing and executing all types of promotions. This includes price promotions (coupons, rebates) and value-added promotions (instant win games, contests, sweepstakes, events).
PARTNERSHIPS: We generate sales revenue and significant marketing value by securing and executing licensed promotions, strategic partnerships, sponsorships, outbound & inbound licensing deals, and retail promotions. Past successes: McDonald’s, Wendy’s, Carls Jr., Kellogg’s, Death Wish Coffee, Gamefly, American Automobile Association, 4-H, Alex's Lemonade Stand Foundation, et al.
LICENSING: We generate licensing revenue by securing licensing deals, overseeing licensing agents, and driving licensing programs. We have licensing experience from The Walt Disney Company and WildBrain CPLG (top 10 licensing agency). For a small company client, we led the start-up of a licensed product business and secured inbound licensing deals with top entertainment studios including Disney, Warner Bros., NBCUniversal, and Nickelodeon.
SALES MATERIALS: We help secure sales deals and sell-in of consumer products to retailers by developing high-impact sales materials. This includes sell sheets, sizzle reels, brand/company presentations. We keep up on the latest digital & print technologies.