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Drove +38% increase in sales conversions in latest 9 month period with marketing assessment recommendations and new marketing channels.
Developed and executed digital marketing plan that doubled online store sessions and delivered a Return on Ad Sales between 5-10.
Secured inbound licensing deals (Disney, Lucasfilm, Marvel, Warner Bros., NBCUniversal, Nick) that generated $2 million in sales in 12 months.
Sold out inventory of first official Bruce Lee graphic novel on Amazon and comic book at Diamond Comic Distributors.
Successfully launched licensed Minecraft gaming events with marketing that exceeded industry average benchmarks.
Generated $2 million in incremental sales revenue by leading Sky Zone's first national advertising & media campaign.
Helped generate Sky Zone's highest grossing month ever in support of their “Undercover Boss” episode.
Handled sales & marketing due diligence for World Peas acquisition; and developed shopper marketing plans for Sunkist Snacks.
Secured new business as global licensing agent of hot mobile games app studio; expected to be agency's #1 growth driver.
Drove significant holiday sales on Jungle Book toys by setting up an Amazon webstore and supporting it with comprehensive digital marketing plans.
Rejuvenated the Strawberry Shortcake character franchise to $3.4 billion in cumulative global retail sales by leading a major global brand re-launch.
Drove marketing campaigns and licensing programs on American Greetings’ Strawberry Shortcake franchise.
Secured several McDonald’s Happy Meal promotions and negotiated $600,000 USD in promotion fees.
Secured strategic partnership between Strawberry Shortcake and Alex’s Lemonade Stand Foundation to support childhood cancer.
Secured branded food licensing deal with Kellogg’s which generated $400k in sales revenue.
Secured multi-year strategic partnership between AAA and Richard Scarry's Busytown to promote child passenger safety (Est. media value: $3 million).
Generated $3+ million in global merchandise revenue on Cookie Jar brands: Caillou and Richard Scarry's Busytown.
Generated $1+ million in global merchandise revenue on Cookie Jar brand, Johnny Test.
Delivered 30% increase in TV ratings and only upward trend in network broadcast TV on Saturday mornings on CBS Kids' TV programming block.
Built ‘word-of-mouth’ buzz in support of Trolls doll re-launch with Trolls “Get Lucky!” street marketing campaign.
Drove Catapult Marketing’s highest annual retainer increase of 55% on agency's largest account, Mars Petcare (world’s largest petcare manufacturer).
Drove double digit increase in global retail sales on Disney’s Winnie-the-Pooh to become the world's #1 most valuable character franchise in the world.
Generated $60 million in incremental merchandise revenue on new Disney’s Winnie-the-Pooh licensing programs.
Drove $4 million in retail sales at Target and Petco from new line of Disney Pets dog products.
Achieved record-breaking results on home entertainment release of The Fast and the Furious.
Tripled Hispanic attendance to Universal Studios Hollywood theme park.
Increased sales of Nestlé’s “Movie Candy” brand, Nestlé Raisinets, by $10 million by launching new line extension and “guerrilla marketing” campaigns.
Insured sufficient production capacity to meet planned volume growth on Nestle Turtles by facilitating manufacturing plans in short-term through start-up of co-manufacturer and long-term through approval of proposal to build 2nd production line.
Doubled Kellogg’s Rice Krispies Treats into a $240 million business and the company's #1 growth driver.
Won “Best New Snack Product” award for launch of Kellogg’s Rice Krispies Treats BIG Bar, a King-Size candy pack type.
New "Fun Size" Kellogg's Rice Krispies Treats Minis became #1 selling new Halloween item.
This is a job for...Marketing Brands Consulting!
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